Wednesday, 28 April 2010

How did you attract/address your audience?

The audience would be attracted by the style of film as they would of seen similar before and would most likely enjoy this new addition to the genre. The film would also some intertextuality points to it so if they have seen other type films they would be able to enjoy some extra laughs.

The audience would be address as intelligent film goers as some jokes would be left up to them to make there own laughs as the use of innuendo and other such devices would be used.

The intertextual links which we have placed within the film such as; Road Trip, Superbad. These links allow the audience to relate to films which they have seen allowing them to find humour within the jokes which we would be mentioning.

Audiences which would be watching the films which we have referenced would perhaps be more likely to view our film because they would know the type of humour which they would enjoy, these intertextual links would allow us to get the more viewers.

With the buddy comedy style movie the audience would expect to see some friendly banter which would draw in some audience, as some viewers would want to see a film just because of the comedy which would come from the characters and what they would say.
Although we were not able to show the comedy lines which would would be used throughout the rest of the film as we were not able to show everything which could be shown within the rest of the film.


Adressing the audience would take place within the film, as they would be majorly talked to and about within the scenes which would be shown. The majority of addressing of the audience would be within the main part of the film, which would not be shown within what we would be showing. This means that addressing the audience in a full and extensive manor would be hard because they would not have much exposure to the characters and how they act and reactto eachother during the first 5 minutes of a film.

We would need to adress the audience within the first 5 minutes be showing the audience the characters and some locations in which the film will take place.
This would only work within the first 5 mintues because we needed to introduce the characters and the locations which was done by the the introduction of the plan through the voice over.

Who would be the audience for your media product?

Our media product would have the late teens audience so ranging from around 16/17 to around the 21/22 margin with other ages coming in depending on age restrictions and sense of humour.

The audience would of seen other type films and would have to find immaturity funny to really grasp the film. The A-level aged audience would also be able to relate to the characters as being similar ages and may of been in some of the same scenarios.

Age Rescritions

Through the media there are certain rescritions which hold back some films to some audiences, these ratings resrict people underage from watching the film because of some indecent exposure to the younger ages.
The films which we have styled our film on hold a '15' age rating, which is appropriate because of what is shown and said.
Although "Shaun of the dead" is a horror film, which has some blood and guts, the film does not show any real signs of pure violence, causing pain which would be rated as slasher, which would cause the film to be of a higher rating.
The comedy film which we have styled our films on for example "Superbad", are rated so high because of the gross out comedy and grotest language which is said throughout the film which would cause offence to the viewer.
This type of rating would be appropriate for our filmbecause a use of harsher language would be used throughout the film which would be used at the same age of the viewers and the cast.


Sense of humor

The sense of humor within the film would portray the type of person who would view the film, this is because certain ages of the film would find the film attractive to viewandlaugh at, this would mean that the audeince would be of a immature state of mind, older teens. This would allow the jokes to be said fully and the innuendo and euphemism's which would be implied understood by the viewer.

Concidering that the main characters are male, this would pose a gender stereotype of the film to be a male, as they would understand the types of jokes which would be said, allowing the males to view the film with more ease which means they would find it more funny.

Females would also be able to view the film because the jokes would not be fully gross out, and allow females to view the film and have fun while watching it. The jokes, concidering the two main characters are male would be mainly about girls, and the topic of sex, although not generally associated with a female film, females could still view the film and have fun throughout the jokes because they know what is being said, and would be able to find the funny side.

The characters would also be a factor in how they would find it funny, this is because a nerd would generally not be associated with sex/dirty jokes. This aspect of the comedy is accessible by everyone which would allow the viewer of any gender to find it funny.

Relating to the same scenarios

Since the film is aimed at the late teens it would allow them to know the type of jokes which would be said within the film, as they would be ableto relate to the jokes. This attitude of relating to the film would allow the audience to know the little jokes which would make the film subtly funny which the audience would pick up on if they were the age which was written within the age rating.

What kind of media institution might distribute your media product and why?

We hope that the product would be distributed by either universal studies or Dreamworks SKG. The reasons for choosing these indtitutions are that they have produced similar films in the past such as (american pie/ role models for universal and Road trip/ I love you man for SKG)

This being american based teen/buddy comidies which our product fits into these genres so it would be ideal for these institutions to distribute and produce our product.

Our made up film name

Through the creation of the film, we went under the prodcuction company, "MJ Productions", this was created through the use of Mine and Matt's first letter of our names 'M' and 'J' this allowd us to create a name which would include our names, but be short for the audience member to read easily.
I created this through Adobe After Effects which would allow me to be add title names and animate them. This introduction of the title would allow us to meet the conventions of film introductions of films, these are seen in films such as; Dreamworks, Miramax as they have a short animation which will play within the first 30 seconds of a film which they produce. This introduction would help us to appear like a main stream film although we didnot have proper distribution.

Why different companies distribute different films

For each film a different producer company will distribute the film, this is different films produce different genres of films; horror, comedy and romance as 3 examples.
Twisted films would produce and distribute horror films.
Momentum would prudce and distribute film adventures and epics.

SKG, has been picked for our film because they produce films which have a comedy style for there films, this would fit into our film because we have chosen a comedy style film which would be distributed by thiscompany. SKG was picked because they have produced and distributed the films of our style models, which means that we would be able to use them because we know what kind of film they produce.


Why SKG would suit our film
SKG would suit our film becuase they have a very wide distribution of films, this would relate to our film because we would be able to fit into this category. Although this is a broad statement the films which the company distribute are very different ranged.
Ranging from Horror Thriller "Disturbia" to "The Kite Runner", these films which SKg have endorsed and distributed would mean that would film could be placed within the scales, which would allow our film to be used by this company.


Cinema's Mainstream Vue, Odeon. Smaller business Curzon. Straight to DVD.

In the best case scenario, our film could be distributed through SKG, this would mean the film would be shown through mainstream cinema's such as Vue or Odeon, this would mean our film would be viewed nationwide or infact world wide. This would be the greats option which our film could pull off because we would get the most exposure due to adverts which would be shown within the cinema's themselves and the televsion becuase the cinema and distributor would want the most exposure for the film so they would get th emost people to come and see the film.

Smaller businesses may take on our film if it does not get the main SKG distribution, this would be done through the process of talking to the smaller businesses and hopefully getting them to agree to the showing of the film. Smaller businesses which would apply to this category is the "Curzon" which is in the South West clevdon area, this would allow the film to be shown to a generally small amount of people who may not know a lot about the genre and and would not expect the film. This would be different if the film was distributed by SKG, as the film goers who go to the main stream cinemas would know abnou the type of film which would be shown by the genre we picked.

Straight to DVD would mean film would be put into general realise and not go through the cinema option, this is because the distibutor does not think the cinema would be a good money earner within the cinema, so they would not put it through that route. Alternatly the cinema may not accept to showing the film because the DVD realse if very close to the cinema date realse, this is shown through an example of "Tim Burdens: Alice and Wonderland" The Odeon did not want to show the film because the release date for the DVD was very close so the cinema rejected the film to be played because it would not have earn them enough money.

This may be a problem for our film because the major release for the cinema may be close to the DVD release, this is because the comedy style film which we have chosen does not tend to stay within the cinema for a long time, because of other films produced, may be deemed not as good as the other films so would be replaced.

For exmaple role models did not stay long within the cinema because of the style of comedy, and the general money making prospects of the film.
Release Date; Friday 9th of January 2009
Release Date; Mar 10, 2009
The film was only in the cinema for 2 months in total, probabvly less becuase it would taken out before DVD release. This was "$92,380,927" which is generally okay for a film, comparing to Avatar which grossed "$746,659,357" staying within the cinema for considerably longer.

These differences in genres would show why I would think that our film would not stay within the cinema for a long period of time.

Over all thouoght about distribution, I feel that our film would go through "Straight to DVD" because the package would allow the film to be introduced to the market which would allow the 'true fans' to find the film without being forced and presurred to watch it by the cinema advertisements, although this would be a high drop in sales because the cinema would do a lot better at drawing in crowds.

1, 3 and 7 of the 7 questions. - Joel

1 In what ways does your media product use, develop or challenge forms and conventions of real media products?

Relating to real life

Throughout our film we have tried to relate to real American style living, this is through the use of small parts of mise-en-scene which allow the viewer to subtly pick up on what the characters are like and the components that make up that type of person, in our case, a 'Nerd'.

We have gain information on how to represent our characters by watching American Teenage shows; That 70's show, My wife and Kids, 8 Simple rules. Although televison shows, they show representation of characters which can be moved to film, as the charatcers should not majorly change through different media.


Developing conventions

Through the film creation we have developed the conventions of a buddy comedy by not having a main focus to the film, although the film would has been designed to take the structure of the plan which Mike(Matt) planned out in the introduction, the film itself has no other main arc, this is because, like most buddy comedies there is no real arc which is very apparent for the viewer; for example "Step Brothers" this film, about 2 friends has no main arc which is apparent as the stry is about them becoming friends and living life.

This is were our film relates and develops, as the main arc has been told, but the plan will not go to plan, thus meaning the style of our film has followed along the same route as a buddy comedy, but has been planned out as to five the film more structure.

Through the creation of our film, we thought about the different genre's which our characters could compete with. Creating a thriller would have set the film down because we would have had to add some twists and turns which would be shocking for the viewer to watch. This would have been hard to do within the first 5 minutes because not a lot can really happen for the story to make it appear to be a thriller and the story to develop, as the characters need to be introduced and the main arc described, which does not leave enough time for the truns of the film to be shown.

Creating a hrorror would have been interesting to make, but would suit the characters, although this would have challeneged the conventions of horror films, by having nerdy characters as killers or victims would have changed the way in which horror stories usually set out.

Using a buddy comedy in the style of middle class americans would be the best approach because we would be able to meet the conventions easily, by challenging and changing the ways in which the genre is seen. This would be changing the way in which the arc is set out, as mentioned above.

Challenging conventions

Creating the film to fit the common conventions allowed us to create the film fit for purpose, so the audience would know what they are watching, and so they understand what is going on within the the film and watch the to expect.

Challenging the conventions would mean that the film would need to be changed so that theuser does not expect something would be happening within the film, this owuld be an plot twist which the audience did not expect.
This would be hard to comply with because the introduction would not really allow us to change the conventions which they would expect within the buddy comedy genre.

"Shaun of the dead" one of our style models, is a good example of us not really being able to change and challenge the conventions within the opening sequences because it only opens up with the main plot line after the first 5 minutes, this shows that we would not be able to complete a full plot synopsis or arc explaination within the first five minutes.

6 What have you learnt about technologies from the process of constructing this product?

Working through the technologies both Matt and I had prior knowledge of what we were doing with the camera and editing software. Since we had been working on previous projects before this task which allowed us to gain knowledge of what we would be using and how.

The camera which we used was a personal Canon Legria hf200, this allowed us to use the camera at any time that we wanted because I could pick it up on short notice, unlike a school camera which would need to be booked in advance, our schedule was all ovet the place.
The camera itself was very similar to every camera which I have used, this is because it works in the same way, Push button to record, and push button to playback. This is the same with all of the camera which I have been using.
The differences in cameras is that the Canon has different preset filters which could have been added to the shot, this would have subtly influenced the film and given the shot a more warm to cold feel, althuogh we did not use this because we thought that the filters looked too bad, and not professional enough.
This camera has a full 1080p rating which allowed the camera work to be done in full HD. Since this make of camera was a canon I needed special software to export the files from the SD card onto the computer, this is the only way to get the files because the canon encripts the files it records.
I needed to import the files using a software package called "ImageMixer 10" this would import the files but keep them in a .HTS file format meaning only a Blu-ray player would be able to read the files. ImageMixer has it's own built in editing package, but it was very simple, and only a simple, cut and move editing software, with some simple transitions.
Comparing to Adobe Premiere Pro it was very basic, which means I would use Premiere Pro out of the two, this is too get a better outcome on the editing side because it is more sophisicated. Premiere Pro is also linked to Adobe Encoder, which would allow me to export the video ready for watching.

Although this compressing into different file formats the quality would be lowered, this was because I was not too sure on what format the examiners would accept it, so I lowered it to the quality of what we used for the previous formats, whic would allow the video to be sent off for marking in a watchable format.

Through the compression I would be using Adobe Encoder CS4, this is because it came in the same package Premiere Pro so I would need another encoder for Premiere Pro so export from. This encoder allowed me to export the film into pretty much any format which would be used:

3G2
Animated GIF
DLX
DV
FLV, F4V
Note: FLV files contain video and audio data encoded using the On2 VP6 or Sorenson Spark video codec with the MP3 audio codec, whereas F4V files contain video encoded using the H.264 codec and audio data encoded using the AAC codec.
M2T
MOV
MP4
MPEG-1, MPEG-2, and MPEG-4 formats
MTS
Media eXchange Format
QuickTime
Video for Windows
Note: Adobe Media Encoder cannot import DivX® video files, or AVI files encoded with DivX.
WMV
Supported audio file formats
Adobe Sound Document
Advanced Audio Coding
Audio Interchange File Format
AVI
WAV
MP3
Windows Media Audio
Video for Windows
Supported still‑image and sequence file formats
Adobe Media Encoder supports 8-bit per-channel
Adobe Photoshop and Photoshop sequence
Bitmap and Bitmap sequence
GIF
Icon File
JPEG and JPEG sequence
PICT and PICT sequence
Portable Network Graphics
Targa and Targa sequence
TIFF and TIFF sequence
Note: You can import layered Illustrator and Photoshop files as sequences.
Supported video project file formats
Adobe Premiere Pro
After Effects Project


This would allow me to export the film easily. At first I did not know what file would be the best type to export the film because I did not know too much about the types of file which would give the best quality I did some research and found a forum which was about exporting video from the encoder, it said that the FLV/F4V was the best to export too, as it is very good for frame quality and will run on most video players. This helped my knowledge of the software because this preset export would give my the knowledge to do it in the future.

Learning about Adobe Premiere Pro and After Effects was difficult because I had never really used them before, this meant I needed to do some test which would improve my skill and improve the outcome of the film because I would know what to dp, allowing smooth runnings fo the editing process. Although many of the editing packages are the same, I did know some rules and technqiues which I learnt from previous projects, I learnt this knowledge from Imovie, this knowledge was; cutting and placing shots and inserting music. these skills can be copied from each software package which gives all editing software great userability.

I had some experience with "www.blogspot.com" as I had used it in previous projects, this would allow me to easily set up the blog and write entrys. I knew how to host videos and pictures using different sites such as Youtube, Photobucket and scribd which I hold acccount on to host videos, pictures and documents to host on different websites.


7 Looking back at your preliminary task, what do you feel you have learnt in progression from it to the full product?

Looking back at all of my past projects as preliminary tasks, I have gained camera knowledge and editing skills.

the first major difference was research, we did not have to research our preliminary task, this allowed us to drive straight into filming and editing so we could learn aobout what we needed to do within the main project.
We needed to find out about the different genre's which we could try to replicate, the different audience types which would watch our film which us to change how we acted and shot the film which we wanted to do and the conventions which surrounded the genre and film in general.

During the editing of the premlin and other projects u was using Imovie which is a film editor which is very good for a default programme which comes with an apple Mac. This was a good learning experience because I could learn the basics in what I would be doing in other packages which would have the same style and layout so i would know how to use them.

Camera knowledge which has helped me throughout the premliminary tasks because I was able to learn about the different shots which I could implement into the main task. These shots would be panning shots, trackings and different variations of close up shots such as, establishing shots and extreme close ups.
Learning this information before starting the main task was a strength because I was able to learn about what I would need to implement within my main task before I actually started the main project, where I would most likely get it wrong if I did not know about the styles of the different shots which I could use.

The camera was used in different ways because I learnt about different ways to use a tripod, and infact the tripod itself. During the preliminary we did not actually use a tripod, this is because we didn't really see any need, when working with Ben and Josh within the prelim, "Yakuza: Lost Honor", we used our hands and stabled the camera by placing it on a table or the floor. When moving onto the main course it became very aparent that we needed a tripod, for use of steadying the camera for us to use while we were filming. This use of a tripod allowed us to fit the conventions of directing a film, as a tripod would be used to get the littlest movement in the camera would be very bad, as they want the camera to stay as steady as it can. Using the tripod was also a strength because we could be in the shot, and have have the camera film what we were doing.

Through the preliminary task I did not need to reshoot what I had done, this was because we were not trying to fit the criteria of the mark scheme allowing us to create an accomplished a film. This meant through the creation of the main project I would need to learn about reshooting, this would slow down the creation of the project and would cause some troubles with other courses, and the essay work which needed to be done for media.
Learning about reshoting gave me knowledge of what the aidience would want, this would mean I would ge the know what the audience wanted from my film more and more, which would help the evaluation becuase I know exactly what they had said and what they wanted. This was a strength because I would film exactly what they wanted so would get the best from my film.

Through the preliminary and main project the spliting up of tasks was very different. The perliminary task was not really split up because we all wanted to learn about the different techniques which we would use throughout the rest of the course. We edited film together so that we would learn the software, this would change when we moved onto the main project because the jobs would be split up into different sections allowing work to be done effectivly, something which was not majorly done when moving onto the main project.

How does your media product represent particular social groups?

Our media represents the late teens, "nerd" and indie social Groups.

The late teen social group is represented as having responsibility but still immature as our characters can drive and be aloud to go to town shopping by themselves but are still caught making rude/crude jokes and worried about being cool as seen in most American teen or buddy comedies.

The nerd aspect of the product is very much the American stereo type of a book worm, computer wise and video playing teenage boy with glasses. The character of Christoper shows that even when labeled as a "nerd" doesn't mean he can't do anything about it.

With this sort of stereotype being portrayed the film would be assessible by the target audience, as they would be able to recognise the types of people within the film, this would allow them to find the jokes funny which would boost the films ratings and make it like dthroughout the community.

By indie social group we meant as in people who dress and listen to bands such as the kooks, Arctic monkeys and the babyshambels. With waist coats, ties and normally long stylish hair cuts.

As done within many comedies our product plays very much on stereo types so all social groups are represented as thought of by the public eye.

The feedback reponse

To improve our film and thanks to the viewing of others we have increased the sound of the voice over and moved it to link up with what is happening on screen.

If we had the time we would of liked to re shot the bedroom scene where the camera jumps but with the deadline not permitting this it is a shame.

Monday, 26 April 2010

Audience feedback

Person 1: I enjoyed the film and find it most amusing, you guys have hit the buddy comedy gene dead on.
If I have one bad comment to say there were a film jumps between shots and the voice over could be louder.

Person 2: Very Impressive :) I think the music was particularly good, very American.
the only bad point is that it ended :P

Person 3: A good buddy comedy with some good old one lines and like the play on the Edgar Wright style of buddy comedy's.
Needs some fine tuning.

Person 4: Funny as. Would of liked a few more jokes to really get the gene across.

Person 5: Very enjoyable, some dodge acting but some great camera shots I love the editing as well.